ABOUT THEPROJECT: Sol Lanzarote and Sol Principe belong to the Sol by Melia brand, which isfocused on family
holidays. Since August 2018, we manage andpublish the content on the Social Media profiles of the two hotels (Facebook,Instagram, Twitter). On a weekly basis, we generated photo and video contenttargeting families looking for a sun and beach holiday, and entertainment forthe children. Thanks to the promoted posts, the visibility of the hotels hassignificantly increased, as well as the positive sentiment towards the brand.For Sol Príncipe we also managed a collaboration with a local mommy influencer,Sweet Dreams by Pau, which helped us reach the target audience moreeffectively.